Strategy

STRATEGY THAT
GETS BUILT.

Most consultants leave behind presentations. I prefer leaving behind momentum.

For more than three decades I’ve helped companies discover where they’re going, why it matters, and how to build products and brands that people actually care about.

Sometimes that means defining a new strategy. Sometimes it means challenging assumptions that have quietly become accepted as truth. And sometimes it simply means helping a leadership team reconnect with the customer.

Whether I’m working with a Fortune 500 company, an emerging startup, or a founder with a great idea, my goal is always the same: create clarity, build alignment, and turn ideas into action.

My Philosophy

Great brands aren’t invented. They’re uncovered.

Every company already has an authentic story. The challenge is discovering it, simplifying it, and expressing it consistently through products, experiences, culture, and marketing.

The best strategy isn’t the most complicated. It’s the one everyone understands.
What I Help Build

Four ways in.

Brand Strategy

Finding the space only your brand can own.

  • Positioning
  • Messaging
  • Brand architecture
  • Voice
  • Identity direction
  • Go-to-market planning

Product Strategy

Every product is part of a larger story. I help companies connect customer insight, industrial design, engineering, marketing, and business strategy into products that deserve to exist.

Innovation

Innovation rarely starts with technology. It starts with curiosity. I facilitate workshops that help organizations identify unmet needs, rethink assumptions, and create meaningful new opportunities.

Marketing Leadership

Sometimes companies don’t need another agency. They need another perspective. As a fractional CMO and strategic advisor, I help leadership teams navigate growth, organizational change, product launches, and evolving markets.

My Process

It starts with questions, not a binder.

I don’t believe in giant binders that collect dust. Everything begins with questions:

From there we build a roadmap that’s practical, measurable, and rooted in real customer behavior.

Selected Experience

Three decades, a few industries.

Cycling, outdoor recreation, sporting goods, consumer products, mobility, manufacturing, technology, and education — along with numerous startups and founder-led companies.

PanasonicHerbst Lazar BellSRAMStern PinballWorld Bicycle ReliefVelocity Indoor CyclingUndressed Snacks
Workshops

Some of my favorite work happens in a room full of whiteboards.

Brand positioningCustomer experienceProduct strategyInnovationAI in marketingDesign thinkingOrganizational alignmentFuture visioning

Every workshop ends with actionable outcomes, not just good conversation.

Why Anarchy + Anthem?

Enough anarchy to challenge what’s possible. Enough anthem to bring people together.

Every meaningful innovation begins with a little anarchy: questioning assumptions, breaking habits, ignoring conventional wisdom. But ideas without discipline rarely survive. That’s where the anthem comes in — a shared purpose, a common direction, a story people want to be part of.

The best organizations need both. That’s the balance I help companies find.

Let’s Build Something That Matters.

Whether you’re launching a new product, repositioning an established brand, leading a transformation, or simply looking for an experienced sounding board, I’d love to hear your story.

Get In Touch